Sellers

Seller's Guide

Your Dreams Are Our Mission
For most people, selling real estate is one of the most significant financial decisions they will ever make. Booth Real Estate will protect you with valuable advice, knowledge and expertise that allow you to sell with confidence knowing that you’re making informed decisions.

Having Booth Real Estate on your side can transform a potentially stressful and complex transaction into an exciting and rewarding experience. The sellers guide I have created below should help you gain a good understanding of what to expect when selling your property.

A Quick WOrD About Staging

Staging is all about first impressions, and they matter, so make your home stand out the instant buyers pull up to the curb. Some upgrades can be done in a weekend and will cost more in sweat equity than actual dollars. Here are a few helpful tips to get you started!

Step 1:
Build Curb Appeal

Buyers can be fickle, and so they should be; they are preparing to make what could be the largest purchase of their life, and not only that they are looking for a place to call home.

As buyers pull up, they should feel the “Wow” factor immediately, and curb appeal is a perfect opportunity to deliver that first great impression. So here are some suggestions to help you hit your mark.

  1. Rent a pressure washer to remove dirt and grime from your siding, roof, fascia, and gutters.
  2. Paint the front door and/or shutters a bright color, but make sure it coordinates well with the rest of the home’s colors.
  3. Replace old house numbers, lighting, the mailbox, and welcome mat.
  4. Clean up the edging around flower beds and lay down fresh mulch.
  5. Fill in empty beds with small shrubs, seasonal flowers and greenery.
  6. Even if it’s the dead of winter, get a pair of urns or large planters and fill them with small evergreen shrubs and cold-hardy annuals.
  7. If you have window boxes, fill them with fresh greenery too.
  8. If your porch or stoop has room for furniture, add a couple of chairs to expand your outdoor living space.

Step 2:
Give the Kitchen a Facelift

Kitchens sell houses, so any updates you make have the potential to go a long way.

And they don’t have to be expensive; some upgrades can be accomplished with mostly elbow grease.

  • Start by showing off your storage. Pack up the seldom-used small appliances and holiday dishware for your next house and use up all the dry goods in the back of the pantry.
  • Clear clutter off the countertops
  • Consider giving your cabinets a facelift with paint; go for classic white or try a dark neutral like gray or slate blue.
  • Pack up the seldom-used small appliances and holiday dishware for your next house and use up all the dry goods in the back of the pantry.

Step 3:
Pair Down Furniture

The most important thing you can do to prepare your home for sale is to get rid of clutter. One of the significant contributors to a cluttered look is having too much furniture. You want potential buyers to be able to move around each room without being blocked by furniture. Ensure they can easily access your home’s best features like the fireplace or built-in bookshelves, and make sure they can look out all the windows.

Step 4:
Depersonalize

Potential buyers want to picture themselves in your home, and that’s hard to do if all they see are your personal items. Remove family photos, your kids’ artwork, framed diplomas, and personal collections. Pack these items up to take to your new home and replace them with generic artwork.

Step 5:
Make Bathrooms shine

Scrub the bathrooms, then scrub them all again. Nothing is going to turn off a potential buyer more than a scuzzy bathroom.

Step 6:
Erase Signs of Pets

I totally understand how much you love your pets (I do, too), but potential buyers may be turned off by pet odors or be allergic to fur and dander.

Step 7:
Make The Bedrooms Luxe

Create an inviting and serene main bedroom with a well-made bed covered in luxurious linens. Tucking a large comforter into a soft-colored duvet will give your bed that plump and plush look that you see in high-end hotels. Use a solid color duvet and add color with shams, throw pillows, and extra blankets. Keep nightstands uncluttered and remove personal items.

The Pre-Listing Process

Step 1:
The Interview

Getting to know each other is an essential first step in the pre-listing process, and identifying your “needs,” your “whys,” and your “hows” are what we will discuss first.

Step 2:
A detailed comparative market analysis

We will then go over an in-depth comparative market analysis, where we will look at the housing market in your area and compare your house recently listed and sold homes of similar nature to yours.

Step 3:
A Marketing Plan

At this stage, we will develop a custom marketing strategy for your property. We will utilize many different marketing mediums, including the internet, direct mailing, private viewing, open houses, 3D digital home scans, video and drone photography, MLS, and many other options.

Step 4:
Photography

A professional photographer will arrive at your property and take as many photos as necessary. These photos will be an essential part of the marketing strategy. We will include them in your feature sheets, MLS listing, online advertising, email blast, Facebook pages, Instagram pages, and Sutton webpages.

Step 5:
Review of Marketing Plan

Once we have the photos, we will review your marketing plan one last time and go over any questions or concerns you might have.

Step 6:
Final Details and Property Disclosure Statement:

Complete all listing paperwork, including pulling title, fill out a property disclosure statement, and order all strata docs if necessary. Confirm the communication process and expectations.

Step 7:
Install sign and go live!

Have a For Sale sign professionally installed, have your listing go live on the MLS, and begin other marketing efforts.

You’ve done it! The first step is over, and you are off to a great start, but you are not in this alone. Now that your listing is live, our focus will shift to bringing in buyers, and this is where the fun begins; and in case you are a new home buyer or not familiar with the procedure, here is a guide on what to expect in your first few weeks on the market.

You’ve done it! The first step is over, and you are off to a great start, but you are not in this alone. Now that your listing is live, our focus will shift to bringing in buyers, and this is where the fun begins; and in case you are a new home buyer or not familiar with the procedure, here is a guide on what to expect in your first few weeks on the market.    

Putting It On The Market

Photography is finished, the marketing plan is complete, the sign is installed, staging and improvements are made, and we are live! What does that mean now? Well, let’s find out!

Step 1:
Listing Promotion

Social media blitz begins, the property goes live on Sutton website where it is advertised across Canada to over 7500 agents.

Step 2:
Digital Advertising

Your Property gets advertised digitally on REW, Realtor.ca, MLS, and BoothRealEstate.ca.

Step 3:
Market Updates

A weekly market update includes information on recent sales and relevant new listings to keep you informed and up-to-date on your property in relation to the market.

Step 4:
Scheduling and Showing

We start scheduling showings by appointment, including public open houses.

Step 5:
Feedback

Timely feedback from all showings, both from buyers and agents who viewed the property

Step 6:
Monitor

Constant monitoring of our pricing and marketing strategy ensures that it is always aligned with the market’s current state.

We have listed, marketed, and shown your house, and we now have some serious buyers asking for second showings and other realtors preparing offers; we are almost there! But what does the process of the offer and sale look like? We will show you in the guide below.

The Offer, Sale, and Completion

Step 1:
Offers Come In

The offers come in, and we carefully review each one. We weigh the pros and cons and thoroughly discuss the advantages and disadvantages of each one.

Step 2:
Negotiation

We negotiate or counter the offer while keeping in mind your goals, ensuring we do not stray from them.

Step 3:
Acceptance

Congratulations! You have an accepted offer; now, we package up documents for conveyancing and wrap up any last-minute details.

Step 4:
Photography

After subject removal, the completion date finally arrives, followed by the adjustment and possession dates. At this point, your house is packed, and you are ready to move out. The journey is finished, but our relationship continues; we will be there for you well into the future to assist you with other needs that you may have!

Step 4:
Completion, Adjustment, and Move out

Once we have the photos, we will review your marketing plan one last time and go over any questions or concerns you might have.

One last thing...

We've built our reputation on over-delivering for our customers. Let us do the same for you.

I started Booth Real Estate with one goal: to be recognized as the Realtor who creates the most significant value for the client.

At Booth Real Estate, we champion the customer who values service and quality of work above all else. We believe in the golden rule- treat others how you would like to be treated. I am known for my exceptional service, attention to detail, determination, and hard work. I focus on the holistic experience of the customer—an experience that extends way beyond the end of a transaction. The values I believe in are the service of that experience, and the systems I put in place are in that culture’s service.

We look forward to serving you.

- Michael Booth

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